Michael Vale, the actor best known for his portrayal of a sleepy-eyed Dunkin' Donuts baker who said "Time to make the doughnuts," has died. He was 83.
Vale's long-running character, "Fred the Baker," for the doughnut maker's ad campaign lasted 15 years until he retired in 1997.
Canton, Mass.-based Dunkin' Donuts said in a statement that Vale's character "became a beloved American icon that permeated our culture and touched millions with his sense of humor and humble nature."
And now, let's freak ourselves out by remembering Jon Lovitz' 1997 SNL skit which presaged this exact moment (Dunkin' Donuts guy is wooed by the Grim Reaper):
Michael Vale: Oh, I see.. Well, you see, I don't think that is all the people want to see!! [ angrily thrusts up the pan of doughnuts and knocks them to the floor ] Alright?! Now, they laughed along with his character for fifteen years, and now I think they want to see him die or get some tail!!
(Source: SNL transcripts)