P. Diddy seems unaware that a single word does not constitute a phrase.
Mr. Mouthbreather recently said of the equally self-enamored and annoying Justin Timberlake: "I'm a big fan of Justin and he's allowed to use my catchphrase 'sexy' and run with it. I mean, I got it from somebody else, so it's all good. (But) I am the king of the sexy, Justin. Let's not get it twisted."