April 10, 2006

Assistant Atlas' Take on New Media

(Update: As I posted this entry, this article came online: Disney to Offer Shows Free Online.)

Some friends at Second City and I have been having interesting conversations about the future of entertainment media. Yesterday after class some of us (including real live ad kids!) talked about the changing nature of advertising, what TiVo is doing to the network economies, watching tv shows online, all media eventually coming from one channel and/or being watchable on iPods, and so on.

Our visiting speakers from the Cartoon Network (earlier
this year) led me to think about new routes for creative types to get
their stuff looked at and produced. Animation is getting easier and
cheaper to do. Cartoon Network's overhead is so low to produce some of
these shows that they have more flexibility, and a chance to let
strange little creative things evolve in ways they wouldn't on a
demanding network. (Aqua Teen Hunger Force, anyone?)

Then there are all the examples of people like the Lonely Island boys shooting their own sketches and short films on digital cameras, and doing all the editing on their own computers. Assistant Atlas, an LA showbiz assistant with a great blog, has this to say about the evolution of new media:

Will Someone Do the Math That Will Destroy TV? Please?

of the day, kids: How much does it cost to run a 24-hour Internet
television station with original programming? Because that's all it's
gonna take to change (read: hopefully, destroy) TV as we know it.

Think about the advantages an Internet station would have over a terrestrial one.

First and foremost, no censorship...
Second, low start-up costs...
Third, more lucrative revenue streams...

(Via Assistant Atlas)

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