"The mass audience is now the Internet generation. They want it now," says Dianne Lynch, dean of Ithaca College's Park School of Communications. "And the ability to have access to something humorous at the touch of a button and shoot it around the world is perfect for a time where we find ourselves under great political and economic stress." The school sponsored the recent Cellflix Festival, which featured scores of humor-infused, student-made 30-second "movies" shot by cellphones.
The convergence of technology, content and consumer demand is creating "the perfect storm," says Lou Wallach, head of original programming and content at Comedy Central. The cable network, which is among several traditional media outlets developing TV-like Internet comedy channels and websites, has launched MotherLoad, a five-channel streaming-video site featuring TV clips and original content, including The Clip Joint, short videos that will debut on mobile phones.
(Via USA Today)